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Kilo Health: Transforming digital health and wellness

Client Overview

Kilo Health is the second fastest-growing company in Europe in the digital health and wellness sector, serving over 5 million customers worldwide. With a portfolio of more than 15 digital health products and a rapidly expanding user base, Kilo Health sought innovative ways to scale customer acquisition while maintaining EU compliance and personalized engagement.

Challenge

Kilo Health faced several challenges in their customer acquisition process:

  • Scale limitations: Traditional outreach methods couldn't match their rapid expansion goals
  • Resource inefficiency: Sales representatives spent excessive time on initial qualification steps
  • Engagement barriers: Potential customers in Facebook Groups required immediate, personalized interaction
  • Conversion complexity: Multiple touch points from interest to purchase were difficult to manage manually

Solution: AI-Powered Sales Automation System

Intelligent Conversation Capabilities

  • Natural language processing for understanding health goals
  • Personalized product recommendations
  • Contextual responses for specific product inquiries

Automated Customer Journey

  • Initial qualification of high-potential leads
  • Tailored educational content delivery
  • Seamless payment processing integration

Data Protection & Privacy Architecture

Health Data Classification

  • • Tiered data sensitivity levels for personal health information
  • • Automated classification of user inputs and health metrics
  • • Separate storage and processing for identifiable vs. anonymized data
  • • Granular access controls based on data sensitivity

Privacy by Design

  • • Data minimization in conversation flows
  • • Purpose limitation for collected health information
  • • Automated data retention policies
  • • User consent management integrated into AI interactions

GDPR Compliance Framework

The system implements comprehensive GDPR requirements including right to access, right to erasure, data portability, and automated breach detection. All health data processing activities are logged with full audit trails for regulatory oversight.

Results & Impact

270%

Lead Generation

Increase in qualified leads per month

68%

Cost Reduction

Lower customer acquisition costs

42%

Conversion Rate

Higher than traditional methods

3.5x

Productivity

Increase in sales team efficiency

Compliance Outcomes

Zero
Data breaches or privacy incidents
100%
GDPR compliance across all data processing
24h
Average response time to data subject requests
88.7%
User consent rate for data processing
4
Successful regulatory audits

Client Testimonial

"Working with Jeremy was a great pleasure. We will definitely work together on other projects in the future."

- Paulius Mikaliunas

Chief Product Officer at Kilo Health

Regulatory Context

Health technology platforms operating in the EU must navigate multiple regulatory frameworks:

  • • GDPR: Strict requirements for processing health data as special category personal data
  • • EU AI Act: High-risk classification for health-related AI systems requiring conformity assessments
  • • Medical Device Regulation (MDR): Potential classification depending on intended use and claims
  • • ePrivacy Directive: Requirements for electronic communications and consent mechanisms

Confidentiality Notice

Due to the sensitive nature of health data processing and proprietary business information, I have signed a Non-Disclosure Agreement with Kilo.Health UAB "Kilo grupe". The information presented in this case study has been carefully reviewed and approved for public disclosure.

For inquiries about additional technical details, implementation specifics, or resources that cannot be publicly discussed, please contact jeremyspace2025@gmail.com to discuss what can and cannot be shared under the terms of my agreement.